{"version":"1.0","provider_name":"Heine Warnecke Design GmbH","provider_url":"https:\/\/heinewarnecke.com\/en","author_name":"trainee@heinewarnecke.com","author_url":"https:\/\/heinewarnecke.com\/en\/author\/traineeheinewarnecke-com","title":"Anne-Frank-Gesamtschule - How design makes school","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"73iwTauWVv\"><a href=\"https:\/\/heinewarnecke.com\/en\/result\/how-joy-leads-to-success\">How joy leads to success<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/heinewarnecke.com\/en\/result\/how-joy-leads-to-success\/embed#?secret=73iwTauWVv\" width=\"600\" height=\"338\" title=\"&#8220;How joy leads to success&#8221; &#8212; Heine Warnecke Design GmbH\" data-secret=\"73iwTauWVv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/heinewarnecke.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/heinewarnecke.com\/wp-content\/uploads\/2025\/05\/AFG_Web-Beitragsbild-1024x687.jpg","thumbnail_width":600,"thumbnail_height":900,"description":"One school, one name, one logo, one message. Unfortunately not congruent. Time for a redesign. As there are already a large number of logos and symbols with the signature and likeness of Anne Frank for schools and other institutions, it was clear that we needed a different, fresh design approach. In addition to the usual definitions such as target groups etc., the chestnut tree, which Anne Frank described in her diary, quickly emerged as a suitable approach. In the context of the school, the tree also symbolizes growth and diverse development opportunities for children as well as grounding and stability. In addition, a tree is a habitat for many different organisms and therefore stands for community and diversity. Sounds easier than it was, though. The idea of a letter tree was born - a tree consisting only of letters. The appeal of this idea lay in a symbol. One that requires a second or third look in order to be deciphered. The solution was a specially designed font in which the letters intertwine like the branches of a tree. In this way, individual elements become a colorful whole. Just as you would imagine for a school that stands for diversity and community."}