With a deep insight into the expectations of today’s consumers and their desires for tomorrow, Symrise continuously develops iconic, distinctive fragrances that transform the ephemeral into something tangible, that transform the sensory into something useful and that enable consumers around the world to live a better life through fragrance. With a special focus on the Arabian market, Beautyworld Middle East was all about giving the interplay of tradition and modernity, of the expected and the unexpected, an appropriate space.

Our services: Art direction, consulting, conception, exhibition stand, realization support