The name we developed and the logo get to the heart of the matter: Herbase is made up of “Herb” (English, herbs) and “base” (English, basis or German, base – the antagonist of acid). The B in the middle, stylized with leaves, combines both words in perfect balance. Just as the brand embodies it. The tagline playfully (but not quite correctly) combines the aspects of self-care and naturalness. With the handwritten additions, the overarching look makes use of an element familiar from doctors’ prescriptions. In this way, we subtly create a link to medicine and pharmaceuticals. The color system creates proximity to the themes of wellness and well-being. The largely minimalist yet refined design emphasizes the high quality and naturalness of the products. In this way, we achieve a pleasant differentiation from the many esoteric-looking offers on the market.

Our services: Art direction, consulting, image look & retouching, brand guidelines, content & text, design basics, photography, illustration, campaign, conception, logo, trade fair stand, naming, print media, realization support, social media templates, website