Experience Nature’s Taste

Our booth and key visual for Symrise’s participation at the private label trade fair PLMA in Amsterdam 2019 emphasize the importance of sustainability and other key trends in the food and beverage industry: low-alcohol or non-alcoholic variants of popular beverages, modern, low-calorie ready meals and snacks or solutions for products with alternative and plant proteins. The stand architecture we developed supports the message of the food concepts on display by creating a pared-down and sustainable environment based on associative visual worlds that allow visitors to experience the products in a holistic context. The result is a blueprint for a type of modern farm store that focuses on sustainability and naturalness. Scaffolding was converted into an exhibition system and later returned to its original use. Even the plywood used was recycled. The key visual and label design of the product concepts on display underline this approach.

Our services: Consulting, image look & retouching, photography, illustration, campaign, key visual, conception, trade fair stand, print media, realization support