While we are developing the exhibition stand for Symrise at PLMA in Amsterdam 2022, the entire food industry is in a transition phase. Culinary has been a rather boring and conservative category. The food system is changing and Symrise wants to make a positive contribution. To support its customers, Symrise has discovered emerging trends and knows what future consumers want. Our stand design reflects this knowledge and guides visitors to the most important food trends. In our concept, we focus on the dimensions of “feel-good moments”. For example, enjoyment, health, a clear conscience … By using the familiar heart symbol from social media platforms, we bring the visual language up to a contemporary level. After all, it is very common to photograph food in all kinds of everyday situations.

Our services: Art direction, consulting, campaign, conception, logo, exhibition stand, realization support, advertising material