Fleeting acquaintances

In 2024, the fine fragrance industry met at the World Perfumery Congress in Geneva. Our booth represents Symrise as a leading company. At the same time, it marks the launch of Neomagnolan®. An outer shell consisting of a textile thread curtain curved in several segments translates the light and fleeting nature of the fragrances into trade fair architecture. Due to the normal air circulation, the curtains are constantly in motion, which supports this aspect. The projection of animated watercolor motifs onto the threads attracts additional attention. The oversized magnolia blossom made by hand from paper also attracts attention. It refers to the launch of the new product Neomagnolan®. This floral ingredient contains facets of magnolia and other flowers.

Our services: Art direction, consulting, conception, exhibition stand, realization support