From Renate to tomato

What does a small child do when it can’t pronounce “Renate”? They simply articulate it as best they can. So “Aunt Renate” becomes “Aunt Tomato” without further ado. It’s a nice coincidence that much of the product range revolves around more or less dried tomatoes. The name is ready. The proximity to “Tante Emma” is no coincidence. Selected, Mediterranean, delicious – this is how the entire range of 1001 delicacies can be described. To taste and buy in lovingly decorated market trolleys or at the counters of supermarkets. This brand image is simply delicious.

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